The Quebec Construction Commission

CONSTRUCTION HAS NO GENDER

The message is crystal clear: on construction sites, your skill matters, not your gender.

MINDSETS CHANGE. SO CAN WORKSITES.

Children without prejudice, working together on the same project. Different approaches with the same undeniable results.

This campaign has no sex

Playing on the fact that the tools that construction workers use have no gender,
the Quebec Construction Commission sought to raise awareness
among workers that, female or male,
the only thing that counts is skill.