The campaign was played out in videos, in Web banners, on radio, on outdoor advertising and in social media content. Not to mention the webseries Ça commence dès l’enfance (It starts in childhood), co-produced with ICI TOU.TV, where William Cloutier, Meaghan Benfeito and Madi Chirara get a behind-the-scenes look at a fascinating profession where monotony has no place.
