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Our vision
Creating inventive and long-lasting solutions, based on a creative collaborative equation that connects rigour with the real needs of each client. That’s what makes us tick at Cartier.
Our vision implies being constantly up to date with the vectors influencing our world. Being able to understand the issues at the macro and micro level that impact the business models of our clients as well as the consumers they wish to reach.
We also believe that measurement and data are crucial in the deployment of campaigns intended to have a long-lasting impact and bring great added value for our clients.
Being able to come up with inventive solutions also requires a deep understanding of the technologies employed everywhere around us, along with the ability to tame and leverage them in order to create richer and more intuitive experiences.
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The expertise of the agency, in addition to being varied and multidisciplinary, is constantly evolving. The rigour we impose upon ourselves in the creation of long-lasting solutions for our clients requires a constant reassessment and a profound desire to innovate in order to remain ahead of the trends that forge consumer habits.
If our expertise is indeed constantly evolving, it’s also always at the service of the same objective: creating long-lasting impacts for our clients. To do this, our expertise truly comes to life based on seven complementary pillars.
To offer impactful solutions to our clients, we develop a precise and methodical understanding of their world and their audiences. Our research drives us to uncover what shapes culture and influences behaviours. To navigate both emerging and enduring trends. To know the target audience in every detail and to see beyond the immediate context.
Chemistry between team members is crucial. Creativity emerges in an enjoyable and team-oriented environment.