There, like you’re there

A Quebec-based company that manufactures security cameras plans its entry into the United States relying on data about consumers.

Our approach

To raise brand awareness in a new market and have consumers quickly understand the potential and the quality of the product, we opted for a media mix that combined billboards and video. The billboards, strategically positioned on major traffic arteries leading to second homes, served to pique the curiosity of consumers. Their location was very specific: roads used to travel to and from second homes, and those used to travel to and from major metropolises in the test market, the state of North Carolina. The video, echoing the spirit of the billboard, shows in a simple and fun way the VOSKER advantage.

Facebook add "Notoriety"

brand awareness

website visits

camera sales

Facebook add "Consideration"

Mark's

All Things Simple

Despite offering everyday clothes, Mark’s is still a retailer best known for work clothes. In order to grow in the casual clothes market, Cartier had to undo an old perception that had lasted for more than 40 years by completely redefining the brand proposition.
Ministère de la Sécurité publique

Vois-tu le piège?

From the first few contacts to total control, the traps that insidiously lead to sexual exploitation seem harmless, but inevitably lead to events spiralling out of control, a chain reaction that is very difficult to extricate oneself from. The traps are well known. What we need to know is how to recognize them.

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