A new identity to move the organization forward

For its 25th anniversary, a committee of young philanthropists working on behalf of the CHU Sainte-Justine Foundation wanted to make a new start. We gave them L’élan.

Our approach

It goes without saying that movement had to be integrated into the visual identity of L’élan. The logo therefore comes to life with its apostrophe and acute accent that spring upward. Combined with the bar of the “L”, they form an identity element that evokes a leap or a springboard. As for the brand’s photographic imagery, it embraces shots that are slightly blurred, as if taken in the midst of the action. Although distinctive and unique, the new identity of L’élan pour Sainte-Justine still harmonizes with that of the CHU Sainte-Justine Foundation. A common palette of colours, stick-like typography: everything has been developed so that visually, the two organizations work well together.

Ordre des ingénieurs du Québec

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