Ordre des ingénieurs du Québec

When engineering comes out of the shadows

Mandated by the Ordre des ingénieurs du Québec to launch its new campaign, Cartier showed how important the work of Québec’s engineers is to our lives, our economy and our society. Facing the challenge that engineering is often perceived as a somewhat cerebral occupation, a playful approach was proposed in order to induce people to realize that the work of engineers can be found everywhere and that their expertise serves to make our daily lives safer.