Société de la SLA du Québec
For quick sale. Reason: growing paralysis.
In Quebec, 600 people have Amyotrophic Lateral Sclerosis (ALS), a disease that progressively paralyzes the body. All will die, most of them in less than 5 years. Faced with the lightning and low awareness of the disease, CARTIER has imagined, in collaboration with the Society of ALS Quebec, an outsize campaign with sharp tone and raw.