Société de la SLA du Québec

For quick sale.
Reason: growing paralysis.

In Quebec, 600 people have Amyotrophic Lateral Sclerosis (ALS), a disease that progressively paralyzes the body. All will die, most of them in less than 5 years. Faced with the lightning and low awareness of the disease, CARTIER has imagined, in collaboration with the Society of ALS Quebec, an outsize campaign with sharp tone and raw.