REVAMPING A BRAND (AND A WARDROBE)
How do we revamp — and rethink — the L’Équipeur brand? By challenging the notion that all it offers are work clothes.
With a healthy dose of common sense, the EQUIPPED FOR EVERYTHING campaign is conveyed across several media platforms, often contextually, to showcase the brand’s full product range. Nearly 200 distinct pieces were created to develop the greatest campaign in L’Équipeur’s history.