At the heart of this new identity is an elegant ribbon logo, a symbol of connection. It conveys the fluid movement of conversations, the proximity between the audience and the stage. In short, theatre with more direct and intimate interactions.
The palette of eight gradient colours brings a richness that shows the diversity of the atmospheres and the stories told during these 5 à 7 events. The visual imagery is based on circular forms, recalling the togetherness and the cycle of interactions between audiences and artists, like an endless, common thread that connects each person to the experience.