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A deep-dive into agency life for the next generation

Client
Cartier
Expertises
Design and branding
Production

With Nouvelle Vague, Cartier brought to life the first edition of its new internship program, designed to foster dialogue with the next generation, unlock young talent’s potential, and actively contribute to strengthening the agency’s employer brand.

Challenge

Eager to connect with new talent, Cartier set out to make waves with the next generation. The goal was not only to offer an internship, but to build a strong and distinctive brand identity — one that would capture the attention of communications students and spark curiosity among emerging professionals.

To enrich our creative process, we used generative artificial intelligence as a co-pilot. This tool allowed us to explore new avenues and generate visuals inspired by Nouvelle Vague’s Y2K aesthetic.

Solution

In tune with the target audience’s aesthetic codes, our team drew inspiration from retro-nostalgic trends and the Y2K revival to craft a playful, slightly surreal visual identity. This look unfolds through a pastel palette, punctuated with nods to different iterations of internet aesthetics (pixelation, clip art, collage) and to seaside imagery, echoing the summery nature of the internship. The result is an offbeat universe — deliberately kitschy and somewhat dreamlike — embodying the sense of possibility that comes with the end of one’s studies.

Welcome Aboard. Dive into your next creative adventure.

Welcome Aboard. Dare Forward.

Our approach

Building on this idea, the interns themselves were tasked with taking ownership of the brand identity to create the program’s outreach materials. Over the course of three months, they took part in agency life while working on their own portraits and on the content that would promote the initiative — giving the project a unique voice: that of the next generation itself.

“Nouvelle Vague allowed me to explore different roles and understand how every detail matters in making a project shine.”  — Florence
“As a true immersion in strategic thinking, Nouvelle Vague enabled me to consolidate my knowledge and develop a more concrete vision of the profession.”  — Laurianne
“I discovered that every idea — even the most spontaneous one — has its place when you’re listened to and encouraged to share it.” — Zoé
“I was given the freedom to experiment, to make mistakes — and it was within that trust that I learned the most.”  — Yasmine

Work

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    Happy-hour theatre closely connected to the stage

    A redesign of the visual identity of Théâtre Duceppe’s 5 à 7 theatre evenings.

  • Order of the CPA (Chartered Professional Accountants) of Quebec

    Becoming a CPA is made for you

    It’s obvious: the next generation and the title of CPA are made for one another.

801-4446 St Laurent Blvd,
Montreal, Quebec H2W 1Z5

info@agencecartier.com

Credits MILL3

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