We created separate executions of this idea of a talking municipality for every medium – video, radio, billboards, print, Web banners – bringing them to life in a playful and richly coloured 360 degree campaign. In a stunt created for social media, we even had real-life municipal institutions actually speak, with the help of humorist Michelle Desrochers in the wings.
We didn’t stop with giving a voice to swimming pools, park playgrounds, cleaning trucks and other municipal ‘actors’. We gave them a face, through pareidolia, our ability to discern a meaningful form in seemingly random objects.