There are dozens of fascinating branches of engineering. To stimulate the imagination of the younger generation about the profession, Cartier didn’t beat about the bush : we reached out to the target on their own platforms, using their own communication codes and by calling upon their favourite personalities.

Completed views of the trailers for the webseries

Young people reached on TikTok and Snapchat

of respondents to a post-campaign survey said that engineering allows people to have a positive impact on daily life