My language, a pride that must be heard.
One of the most significant issues for the government of Québec and one of the pillars that defines the Québec nation, the French language has always been central to the identity of our society. And even if its importance is undeniable, its longevity is not as certain, because we can see a decline in its use in “la belle province”.
The campaign had to create a strong link between our love of Québec and the language that gives it its unique character. If we are proud of our identity as “québécois”, we must therefore be proud of our French language, requiring us to actively defend it now and in the future.
The campaign, on air since October 10, includes an ode to the French language (60 seconds), as well as video content for TV and the Web. Not to mention radio, social media content and billboards.